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  • The London PR Expert: Sydney VS London

    I’m so incredibly lucky to have been born and raised in London, and had the opportunity to move to Sydney just over five months ago. By living in these two major cities, I have been exposed to countless cultures, attitudes and ways of life. For those planning on making a trip down under – here are a few points to consider:


    The city: Unlike London, where the core of the city is in the centre and you could pretty much go in any direction to find shops, restaurants, apartments, parks and entertainment, Sydney is much less integrated and split into several suburbs – distanced by long roads. Each suburb has a completely different atmosphere to the next, and attracts certain crowds.

    unnamed-3Shopping: The city of Sydney has more of a linear layout compared to the circular format of London. It starts from Central Station and goes to Circular Quay where the famous Harbour Bridge and Sydney Opera House is located. This is roughly the same distance walking from Marble Arch to Tottenham Court Road in Central London. However, in London this street is full of shops. In Sydney, there are just two blocks of shopping parallel to each other: the Queen Victoria Building and Westfields Sydney.


    Food: Sydney wins here hands down. There are affordable restaurants everywhere – and most places offer $10 deals, which is amazing, as you wouldn’t be able to find anything as good for the £5 equivalent in London! However, most food restaurants and outlets close fairly early, so if you were stumbling home from a party at 3am on a Friday morning, you’d be out of luck when looking for food.

    unnamed-2Nightlife: London wins this category for having incredably quaint and quirky bars and nightclubs on most streets. Despite being more expensive than Sydney, it’s definitely worth it. Sydney doesn’t have much of a variety to offer – however if you were to fly down to Melbourne, that would be a different story…

    Transport: London has the Tube, which is an incredibly efficient way of getting around the city. Sydney is much smaller in comparison, and even though you can get trains to different suburbs, buses are the way to go! The Opal is the Sydney equivalent of London’s Oyster. On Sunday you pay only $2.50 for unlimited travel anywhere in the New South Wales state – so this is the day locals abuse the rather expensive ferries to Manly Beach. Both cities draw on this one!


    Each city has pros and cons -  it’s worth taking a visit down under to make your own decision! Let us know what you think by commenting #TeamLondon or #TeamSydney below!

    Twitter/Instagram: @LondonPRexpert

  • The London PR Expert: The importance of pushing your limits

    Having been born and raised in London, the concrete jungle, is the extent of my wildlife experience. I don’t do bugs, spiders, snakes or crocodiles. I’m not adventurous with my food, and don’t even think about making me sleep in a humid room without an air conditioner.

    When I contemplated moving to Australia I decided to choose the biggest city – Sydney, because it would be the most like London. You can expect the same lifestyle in any big city, you’re always spoiled for choice when it comes to restaurants, shopping and entertainment. However, after seeing pictures on Facebook of my adventurous friends climb mountains and sleep in the outback, I decided to force myself to spend a week in a tropical rainforest… Daintree Rainforest to be exact!

    I felt like I was a million miles away from home, when I was greeted at Cairns airport with this sign by the Queensland government!

    Limits p.1

    I was transferred straight to my jungle cabin at the Cape Tribulation headland within Daintree Rainforest – the oldest in the world at between 100-180 million years old, in comparison to the Amazon Rainforest which is just 10 million years old. The ecosystem is much more developed and is known for its dangerous critters.

    The first night was the worst, my anxiety levels were at their highest. I had to walk down the boardwalk from my cabin (which could easily be compared to a shed with a bed), to the restaurant in the dark, knowing that I’m surrounded by tropical insects and animals… Terrifying!

    I spoke to some fellow travellers over dinner and they told me they sighted a python earlier in the day just a few hundred meters from where we were currently sat. Feeling uncomfortable, I wanted to research the snakes and spiders in the area I was currently staying in. I asked an employee at the ‘restaurant’ (use term vaguely), if there was Wi-Fi, as my iPhone was on SOS mode, to which they simply replied: ‘No. Welcome to the jungle, hunny.’ I knew I was in for a rough week.

    Limits p.3

    For dinner we ate kangaroo and crocodile meat, which was far from anything I would have ever ordered at my favourite luxurious London restaurants. We then sat around a campfire and roasted marshmallows whilst listening to the whistling of the crickets and grasshoppers.

    Whilst I was enjoying this experience, I felt a pinch on my foot. I was bitten by a massive tropical spider. The fangs were clawed into my skin and my reaction was to freeze – staring at the spider in shock. The camp leader injected me with anti-venom almost immediately to neutralise the poison. I had unknowingly faced my biggest fear, and I survived it.

    Limits p.2

    I have since flown back to Sydney, reminiscing on my week. I am so proud that I pushed myself to do something I was extremely hesitant about. Despite the spider bite, and still being in a lot of pain five days later, I have a story worth telling for the rest of my life, so I urge you to think 'YOLO' (You Only Live Once) more often, and see what happens…

    To view photos and videos of my tropical adventure check out my Instagram @LondonPRexpert.

  • The London PR Expert: Why you should travel more this year

    Rose Bay

    Whether you’re spending your summer on a yacht in the South of France with the Hollywood élite, or going to visit your grandparents in the countryside on a weekend break… Travelling has several benefits, and if the Instagram picture above isn’t enough of a reason for you to go, here are a few more benefits:

    1. You will create meaningful relationships with people you never thought you would meet, and they will open your eyes to different lifestyles and cultures, which makes you a more well rounded human being.
    1. Face challenges and learn new skills and talents, whether that’s a language barrier or being adventurous when it comes to trying new food – you will learn to adapt. With time, you will lose your fear of distance and realize that every destination is only a short flight away; when you get to that stage you’re jet-set fabulous!
    1. No-one reminisces about the time they took a trip to the dry cleaner, they look fondly at the time they trekked through the Australian jungle, and sky dived in New Zealand. Make your life as exciting as possible and you’ll be the person full of amazing stories to tell!

    However, of course, no holiday is perfect without a So Vain Book in your bag! Here are our top releases which you MUST take on your vay-cay:

    Behind the Scenes by Sophie Childs


    Never wear a pair of high heels on a film set no matter how good they may look!

    How to Catch a (Rock) Star by Gabrielle Aquilina

    Release Date: 13 May 2015

    Hot, passionate and so in tune. Jed and Lillie's personal and artistic relationship couldn't be better! But is this the real deal or is she just living her 15 minutes of fame?

    Searching for Steven by Jessica Redland

    Release Date: 3 June 2015

    What if you already know your future... but not the path to take you there?

    Among a Thousand Stars by Jo Bartlett

    Release Date: June 2015

    They say you'd do anything for love, but what happens when you don't believe it exists?


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